Whether you’re a successful real estate professional or someone just starting out, there’s always going to be something new to learn about the industry. One of the best ways to go about furthering your real estate knowledge is to read a few great books on the subject. A myriad number of books have been written by successful real estate professionals discussing their triumphs and their losses, as well as generally trying to educate the next generation of real estate professionals. Here are a few of the most worthwhile entries.
The Transformational Consumer – Tara-Nicholle Nelson
In this book, Tara-Nicholle Nelson explains how to turn one-time sellers and buyers into lifelong clients. She says that doing so will allow you to forge a strong relationship with them, and it’s easy to implement, but the execution can be a bit challenging. Nelson holds a Juris Doctor and a master’s degree in psychology from Berkley, and she worked as a vice president of marketing for some of the world’s biggest tech and athletic brands, which is what really makes the book worth your time.
16 Strategies For Sale – Sean Moudry
One of the foremost experts on how to leverage one’s unique personality to achieve success in sales, Sean Moudry has spent years studying various personality types and tests. In his book, he shares 16 strategies that will help you find success in real estate (and any other sales position). While there is no “perfect” sales personality, he also shows that there are many ways to develop one’s own unique gifts to achieve success in the industry.
The Millionaire Real Estate Agent – Gary Keller
If you’re looking to earn a million dollars next year, this book is for you. Many new real estate agents don’t realize that most of their hard-earned commission doesn’t go into their pockets. This book gives you a comprehensive economic blueprint that will help you minimize your expenses and maximize your take-home pay. If you’re a new agent, this book should be on your reading list. It’s full of step-by-step instructions and diagrams, as well as many “how-to” lessons.
Shark Tales – Barbara Corcoran
If you’re planning on starting a real estate firm or team, then Barbara Corcoran’s “Shark Tales” is a must-read. In this book, she shares her amazing story of growing up poor in a large family and eventually becoming one of the wealthiest real estate professionals in New York.